THE ART LIFE
BRANDING | T-SHIRT DESIGN
about the project
The Art Life was founded by the artistic and inspiring Misty Bedwell as a safe and exploratory environment for individuals to express themselves through the many avenues of artistry - paint, dance, music, etc.
Misty requested that The Art Life's branding communicate a fearless, creative and free identity. We used the boldness of geometrical lines as well as the unexpectedness of paint splatters and flow of handwritten letters to create the feeling she was looking for.