& CO.


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about the project

Simply Knotted & Co. is a shop run and owned by fibre artist Sydney Matteazzi. Sydney came to us needing a brand that reflected her welcoming, laid back and feminine style. She was also looking to have an online shop where she could sell her beautiful creations.

As we developed her brand, it became apparent that it was incredibly important to develop something that was unique and made her stand out from others in the same field.

We decided to go with a hand painted floral wreath to mimic the beautiful flowers she uses to decorate the tops of her wall hangings.

As for her website, we took a minimalistic approach to really feature the photography of the fibre art. Sydney's family is very much a part of what she does and it was our goal to reflect this as well. 


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