BRANDING | SIGNAGE | PRINT COLLATERAL
about the project
When HillCity Church changed their name from Abbotsford Christian Assembly to HillCity, it was obvious that they were going to need a major rebrand.
The inspiration for their new name came from the scripture in Matthew that says "...you are the light of the world, a city on a hill cannot be hidden." We knew that their new brand had to reflect a community that was relevant, city-involved and authentic while at the same time taking into consideration that multiple generations attend HillCity.
We used a minimalistic approach with clean lines, simple but rich colors, photography and geometrics to create a brand that was classic enough for the older generations but also modern enough for the younger.